Creative Entrepreneur
Nearly every time we interview a creative entrepreneur, we ask what advice they wish they’d gotten before starting their business. Here’s what they told us. Start small Several creative entrepreneurs mentioned beginning with a modest approach, evaluating the business concept, and proceeding with caution when expanding. “It’s
Running a Creative Business
There’s a new online marketplace for artisans in town: Handmade.com. Although the site just launched this year, Handmade.com’s founders are industry veterans. They’re the same people who brought us the social-impact marketplace NOVICA. If you’re not familiar with the company, NOVICA helps artisans in
A few years ago, tech entrepreneur Jon Lincoln had an idea—a handmade marketplace that donated 100 percent of its profits to charity. He took his idea to Reddit forums to ask makers what they thought. “I got enough people saying they would be interested. And that led me to
Running a Creative Business
Marketing can be challenging for artists. A reader asked us to present creative ways to promote artwork. While galleries have been the traditional route, artists reach potential buyers in many other ways. So we asked artists and experts in the industry to share their best advice for promoting artwork. Read
Running a Creative Business
Business advice for artists, artisans, designers and makers By Hilary Young The concept of branding has officially made it into the mainstream. Branding is everywhere and, quite frankly, hard to avoid. It’s not even relegated to the business world anymore, given that I’ve witnessed many friends describe the
Creative Business Tips
Imagine this. You just got into a juried show, a store just picked up your line or a company offers you a contract to license your work. You should be really pumped, right? You’ve worked so hard for this. But instead of being excited, you have thoughts like, “I’
Creative Business Tips
Earning publicity for small business can seem daunting for entrepreneurs. It is challenging but not impossible for artisan businesses to get noticed by the media. We consulted PR pro Teia Wallington, the founder and public relations manager at Love Publicity in Detroit for advice. Teia has unique insight into PR
Creative Business Tips
Selling at craft fairs is one way to market your goods and build your creative business. But it can be intimidating for newbies. So, we reached out to experienced vendors for their advice on selling at craft fairs, and they shared some really great tips. Pre-show preparation, branding and displays